My experience across the start-up, infrastructure, energy, travel and property sectors has fine-tuned my ability to articulate observations about a company’s brand and user-experience. Conceiving, launching, and running my own tech start-up allowed me to test all elements of the marketing mix and to navigate obstacles to business and brand growth. I now like to mentor and advise directors and founders of SME’s and start-ups to work on the right things first. Put simply, I have a passion for growing businesses and owners via precise workflow sprints and for reducing brands to something that is understood clearly by employees and desired by customers.