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Flavio Arruda

Partner @ Ziel Inteligencia de Mercado e Inovação

I have a professional and academic multidisciplinary background, acting as business consultant, entrepreneur, startups mentor/investor and professor of MBA courses. This means, I have a broad experience of more than 20 years as a business executive with international exposure, built in domestic and multinational companies in the financial and industrial markets. Key roles comprise: Director of Products for Latin America, Senior Manager for the Development of New Business/Products and Sales, and Portfolio Manager.

As a partner in a consulting firm, I have been delivering intelligence projects for companies, regarding market conditions/forecasts, competition, new products and initiatives – in order to offer recommendations that add value to the clients‘ strategic decisions. I also work on Open Innovation projects, focusing on solutions that involve sharing best practices between the various links in a company’s value chain, including the establishment of common projects between companies in the European market and Brazilian startups engaged in sustainable solutions.

I am highly adaptable to a constantly changing work environment and motivated by a continuous learning and improvement mindset.

I have a dual citizenship (Brazilian and Portuguese), currently living in Sao Paulo, Brazil, with my wife. My son and daughter are studying abroad, in the Netherlands and US respectively.

Industry Expertise

Food, Manufacturing, Banking & Finance, Consulting Services, Energy

Experienced in

B2B & B2C

Business Expertise

Business Development, Finance, Marketing, Product, Sales, Strategy

Companies previously worked with

Corporates: HSBC, BankBoston, OEC
Startups: Investplay, Gooders, umgrauemeio